The program includes the following features:
- Text messages that address common COVID-19 vaccine questions and concerns
- A website with COVID-19 vaccine information and updates, messages from faith leaders, and links to helpful resources
- Vaccine Champions who can help provide information and access to the vaccine
- Communication training for participants who wish to become Vaccine Champions
- Funded by the National Institutes of Health, the study is a partnership between faith leaders, Michigan CEAL, Michigan CIVIC, and researchers from the University of Michigan.