Understanding & Reducing Disparities
The overall objective of this work was to generate data to help us better understand, and thereby reduce, health disparities within the University of Michigan Rogel Cancer Center catchment area.
We conducted a new survey in our catchment area, oversampling key demographic groups. We also compared three methods of survey data collection in our catchment area to inform similar surveys for other cancer centers.
This included two non-random (and less costly) sampling strategies:
- In-person community events using paper and online surveys
- An online listed panel through Dynata
As well as a “gold standard:”
- Population probability telephone survey conducted by Harris Insights and Analytics.