Calling It Quits offers longitudinally-tailored print smoking cessation materials and compares the efficacy of multiple messages tailored on baseline data vs. retailored on new data among callers to the Cancer Information Service.
Aim 1. Design, develop, and implement four educational interventions to promote smoking cessation.
Aim 2. Design, develop, and implement a media outreach strategy that increases the total number of smokers calling the participating Cancer Information Service offices for assistance in quitting smoking.
Aim 3. Test for efficacy and cost-effectiveness the use of tailored print material to promote behavior change.
1,978 smokers who call the national Cancer Information Service.