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Quit for Keeps


The Quit for Keeps project (part of a cluster of ten projects called Smoke-Free Families) is a study designed to test the efficacy of using custom-tailored messages in convincing pregnant women to quit smoking.


Aim 1. Develop a tailored survey delivered by personal digital assistant (Apple Newton) to pregnant smokers.

Aim 2. Develop tailored smoking cessation guides.

Aim 3. Conduct a randomized trial.


250 pregnant women who smoke, or quit since getting pregnant, from the University of North Carolina Obstetrics and Gynecology clinic (UNC OB/GYN) and Taubman obstetrics and gynecology (ob/gyn) clinic at the University of Michigan