The purpose of the University of Michigan Center of Excellence in Cancer Communications Research (CECCR) is to develop an efficient, theory-driven model for generating tailored health behavior interventions that is generalizable across health behaviors and socio-demographic populations.
Aim 2. Promote fruit and vegetable intake among African Americans - Eat for Life (PI: Kenneth Resnicow, PhD)
Aim 3. Develop a decision aid to help women decide whether to undergo tamoxifen or raloxifene prophylaxis for breast cancer prevention - Guide to Decide (PI: Peter Ubel, MD)
The Center also supports Developmental Projects that contribute to the methodological knowledge relevant to enhancing intervention delivery and data collection in the Research Projects.
1. Design of Effective Web Data Collection for Cancer Prevention Studies (THeME Non-responders - PI: Mick P. Couper, PhD)
2. Experimentation and Analysis Strategies for Time-Varying Treatment Components in Cancer Prevention (Forever Free - PI: Susan A. Murphy, PhD)
3. Automated Step-Count Feedback to Promote Physical Activity in Chronic Disease (Stepping Up to Health Pilot - PI: Caroline R. Richardson, MD)
4. Understanding information scatter on the Internet (Web Scatter - PI: Suresh K. Bhavnani, PhD)
5. Stepping Up to Health: Expanding the Reach (PI: Caroline R. Richardson, MD)
6. Cancer Screening Adherence through Technology-Enhanced Shared Decision Making (CSATS - PI: Masahito Jimbo, MD, PhD, MPH)
7. Development of a Preference-Tailored Intervention for Increasing Colorectal Cancer Screening (Decider Guider - PI: Sarah T. Hawley, PhD, MPH)
8. fMRI Study of High vs. Low Tailored Smoking Cessation Messages (PI: Hannah Faye Chua, PhD)
9. MPOWERed Messages: Using Tailored Text Messages to Impact Weight Loss among Obese Adolescents (MPOWERed - PI: Susan J. Woolford, MD, MPH)
10. Improving Risk Communication through Tailored Testimonials. (PI: Amanda Dillard, PhD)
11. Development of an Interactive Website to Provide Tailored Education and Risk Communication to Women at High Risk of Breast Cancer. (PI: J. Scott Roberts, PhD)
12. Eye movements when viewing Testimonials. (PI: Hannah Faye Chua, PhD)
13. Tailored Diabetes Intervention for Hispanics. (PI: Rachel E. Davis, MPH)
The Center collaborates with NCI's Cancer Research Network (CRN) and four of its members:
The main 3 interventions that are developed for this grant are offered to patient members of these organizations.