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This project tests two interventions to increase colorectal cancer screening among African American members of the Henry Ford Health System. Participants are randomized to:

Aims

Aim 1. Compare the efficacy of basic vs. enhanced tailoring (basic tailoring PLUS tailoring on screening preferences, ethnic identity and motivational predisposition)

Hypothesis: At 1-year follow-up, participants in Group 2 will show a 10% (absolute) increase in verified colorectal cancer screening relative to participants in Group 1.

Aim 2. Conduct a cost-effectiveness analysis.

Participants

880 African Americans at average risk for colorectal cancer, who are members of the Henry Ford Health System, and do not meet CRC screening recommendations

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