This project tests two interventions to increase colorectal cancer screening among African American members of the Henry Ford Health System. Participants are randomized to:
Aim 1. Compare the efficacy of basic vs. enhanced tailoring (basic tailoring PLUS tailoring on screening preferences, ethnic identity and motivational predisposition)
Hypothesis: At 1-year follow-up, participants in Group 2 will show a 10% (absolute) increase in verified colorectal cancer screening relative to participants in Group 1.
Aim 2. Conduct a cost-effectiveness analysis.
880 African Americans at average risk for colorectal cancer, who are members of the Henry Ford Health System, and do not meet CRC screening recommendations