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Q2: Questions about Quitting


About 80% or more of smokers are not sufficiently motivated and ready to quit smoking, even though they may want to quit someday. Interventions are critically needed which can reach these people, enhance their motivation for quitting, promote uptake of existing empirically-validated treatments, and ultimately enhance abstinence rates on a population level. 

The current study tests the effectiveness of four potentially important tailoring factors (decisional framework, self-efficacy, navigation autonomy, and proactive outreach) to increase motivation to quit.


Aim 1. Conduct a screening experiment to identify which of the proposed psychosocial and presentation factors are effective at enhancing motivation to quit smoking, driving smokers to utilize subsequent cessation treatment, and promoting abstinence among smokers not ready to quit at baseline.

Aim 2. Examine how individual differences mediate or moderate the effectiveness of each tailoring factor.

Aim 3. Finally, consistent with the multiphase optimization strategy (MOST), the findings from this research will be used to inform planning for the next sequential phase of systematic investigation.


Participants in this study are recruited from a large, regional U.S. health plan. We will recruit 1840 smokers who are not actively trying to quit smoking.