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CECCR2 - Center of Excellence In Cancer Communications Research II


The purpose of the University of Michigan Center of Excellence in Cancer Communications Research (CECCR) is to develop an efficient, theory-driven model for generating tailored health behavior interventions for many health behaviors and socio-demographic populations.


Aim 1. Extend our tailoring research beyond prevention to the broader cancer care continuum and to new clinical and post-treatment settings

Aim 2. Deepen our understanding of key psychosocial and communications components including motivation, ethnic identity, risk perception, and cognitive processing

Aim 3. Explore methods of tailoring to patient preferences for shared decision making

Aim 4. Develop new social and cognitive neuroscience strategies for identifying immediate impact and mechanisms of health communications messages

Aim 5. Develop new interdisciplinary collaborations with scientists and research institutions

Aim 6. Train a new generation of health communications scientists and practitioners; and

Aim 7. Disseminate both the scientific and practical results of our research efforts, enabling the adoption, adaptation, and creation of effective individually tailored cancer communication interventions by researchers, practitioners, and clinicians.


For CECCR2, the Center collaborates with many groups, including the following:

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