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In support of NIH goals to improve people's health and support a healthy lifestyle, we conduct a randomized trial to evaluate an age-targeted web-based intervention designed to improve the diet of young adults born in or after 1980, known as "Generation Y" (GenY), using relevant features that appeal to this group. The primary outcome is increased fruit and vegetable consumption, increased whole grain consumption, and decreased sweetened beverage consumption.


Aim 1: Guided by focus group methodology and expert consultants, refine strategies for engaging young adults (i.e. email, text, blog) and revise our web-based MENU intervention through an age and life-stage targeted, tailored and theory-based approach.

Aim 2: Employ a two-site, three-arm randomized web-based intervention trial targeting young adults ages 21-30 to compare efficacy in increasing fruit and vegetable intake, increasing whole grain consumption, and decreasing sweetened beverage consumption. The three study arms are as follows:
Aim 3: To examine variation in dietary change in response to Specific Aim 2 by contextual factors including site, demographics, program engagement, environment, social and motivational factors.


Young adults, age 21-30 who are members of Health Alliance Plan (HAP) in metropolitan Detroit and Geisinger Health Plan (GHP) in rural Danville, PA. This investigation will include a total of approximately n=80 focus group participants and 1624 intervention participants, and the goal is to recruit equal numbers of focus group and intervention participants from each of two sites.

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