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Eye Tracking Tailored Photos

About

This study explores the effects images have on the amount of time spent reading text that is shown alongside images. Specifically, the project examines the time a smoker spends reading 3 brief testimonials, as well as the time spent looking at the images shown alongside the testimonials.

Aims

To see whether different types of images paired with a testimonial story matter to testimonial readers. Do they look at the images differently or not? We will test 3 different images:

Participants

85 individuals ages 21-35 and 50-65, who smoke at least 5 cigarettes a day, have smoked at least 100 cigarettes in their lifetime, have normal or corrected-to-normal vision, and are interested in quitting smoking. Participants recruited through local newspaper ads, flyers, and Engage (the University of Michigan's clinical research study volunteer website).

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