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Eye Tracking Tailored Photos


This study explores the effects images have on the amount of time spent reading text that is shown alongside images. Specifically, the project examines the time a smoker spends reading 3 brief testimonials, as well as the time spent looking at the images shown alongside the testimonials.


To see whether different types of images paired with a testimonial story matter to testimonial readers. Do they look at the images differently or not? We will test 3 different images:


85 individuals ages 21-35 and 50-65, who smoke at least 5 cigarettes a day, have smoked at least 100 cigarettes in their lifetime, have normal or corrected-to-normal vision, and are interested in quitting smoking. Participants recruited through local newspaper ads, flyers, and Engage (the University of Michigan's clinical research study volunteer website).

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