Michelle Segar, PhD, MPH, is a motivation scientist and directs the University of Michigan’s Sport,
Health, and Activity Research and Policy (SHARP) Center. Dr. Segar's interdisciplinary work identifies which
messages and methods undermine or foster sustainable behavior change, with a
focus on physical activity. For over twenty
years she has been integrating academic research with her experience as a
health coach using a “motivate to maintain” methodology she developed and
evaluated with NIH funding. She is
currently researching and designing new patient-centered systems and protocols that
convert self-care, well-being, and healthy behaviors into top daily priorities among
patients.