Masahito Jimbo, MD, PhD, MPH, is Professor in the Departments of Family Medicine and Urology at the University of Michigan Medical School. Originally trained in internal medicine in Japan, he has also experienced community family medicine first-hand as a rural family physician in North Carolina. He is currently a practicing family physician and researcher. His clinical and research interests include Health Promotion and Disease Prevention; Cancer Prevention and Screening; and Cross-Cultural Medicine. His research is focused on enabling physicians to provide recommendations tailored to the patient by linking theory-proven behavioral intervention with interactive technology.