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Health Risk Communications: Thinking Beyond the Numbers
This talk will pose three key questions of interest to anyone involved in the process of communicating health risks: (a) Which types of people have the most difficulty understanding health risk communications? (b) How can we improve comprehension of health risk communications? (c) What determines the meanings that recipients take away from our risk messages? It will then review a range of recent experimental research results that suggest potential answers for each question.
2009-04-16 00:00
2009-04-16 12:00
2009-04-16 13:30
Brian J. Zikmund-Fisher, PhD
Brian Zikmund-Fisher is a Research Assistant Professor at the Center for Behavioral and Decision Sciences in Medicine, a joint program of the University of Michigan Medical School and the Ann Arbor VA Medical Center. A behavioral scientist with training and expertise in decision psychology, survey research, and behavioral economics, Dr. Zikmund-Fisher uses his interdisciplinary background to understand and improve individuals' health and medical decision making, with a particular emphasis on risk communication and numeracy (people's ability to use numbers to inform their decisions). He currently serves on the editorial board of Medical Decision Making and has published in journals as varied as Patient Education and Counseling, Risk Analysis, the Journal of Health Communication, and Cancer.
6D15 NIB (new room for 2009)
http://wocket.chcr.med.umich.edu/chcr/seminars/2009-04-16-zikmund-fisher.htm
2009-04-16-zikmund-fisher.pdf
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Upcoming Seminar - December 17th: Laurel Northouse
