This talk will describe the development of a web-based colorectal cancer screening decision tool, <a href="http://chcr.umich.edu/what_we_do/projects/project.2006-01-03.9758275259/projects_page">Decider Guider</a>, that includes an interactive preference clarification exercise using conjoint analysis. The exercise allows participants to make choices about different attributes of existing CRC screening tests. The results of their choices are assessed in "real time" and feedback provided to the user regarding: 1) their most important attributes; and 2) the CRC screening test that best matches what the user feels is important. The tool was pilot tested in the Ann Arbor VA Healthcare system and results of this pilot-test will be presented. Finally, next steps planned for evaluating the effectiveness of this intervention for increasing CRC screening adherence will be described and feedback from the group elicited.

<a href="../../../../../../../../../../../../../../who_we_are/people/person.2006-01-03.8900612081/person_view?searchterm=hawley">Sarah Hawley </a>is a research assistant professor in the Division of General Medicine at the University of Michigan and an investigator at the AA VA Center of Excellence in HSR&D. Dr. Hawley's training is in health services
and behavioral research.  Her recent research has focused on improving appropriate utilization of cancer screening and treatment services, with a specific focus on the role of patient decision making and patient-provider communication in influencing use of services. She is particularly interested in assessing and testing new methods for integrating preference elicitation techniques into decision tools for improving patient informed decision making for cancer screening and/or treatment.<br><br>