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Communicating Graphically: Comparing graphical formats and their implications on knowledge and risk perceptions

by admin last modified 2009-02-10 15:55

In one study we randomized participants to receive one of 6 formats that communicated the risks and benefits of treatment: 1) table, 2) pictograph, 3) pie graph, 4) bar graph, 5) modified pie graph (that looked like a clock), and 6) sparkplug. We compared participants' knowledge and risk perceptions across the 6 versions. We found that compared to all graphs, respondents who received the pictographs had better gist and verbatim knowledge. We will also describe how each graph was related to participants risk perceptions.


2006-10-13 13:30

2006-10-13 12:00

2006-10-13 13:30



Angela Fagerlin, PhD

<a href="http://chcr.umich.edu/who_we_are/people/person.2005-04-12.1348518434/person_view"><b>Angie Fagerlin</b></a> is a research assistant professor in the Center for Behavioral and Decision Sciences in Medicine at the Ann Arbor Veterans Affairs Health Services Research & Development Service and the University of Michigan. Her research interests includes testing methods for improving the communication of risks and benefits of treatments, particularly for patients who have poor numeracy skills. She is also interested in the factors that influence people's decisions about medical care. She has written extensively about the use of living wills in end-of-life decision making.


7C09 North Ingalls

http://wocket.chcr.med.umich.edu/chcr/seminars/2006-10-13-fagerlin.htm





Communicating Graphically: Comparing graphical formats and their implications on knowledge and risk perceptions
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