Forgot your password?
Document Actions
Little Things Matter: Designing Web Surveys
Using a number of examples from a variety of experiments over the last several years, Dr. Couper will demonstrate the importance of design in affecting the answers that people provide in Web surveys. This includes such design decisions as the type of input tool used, the layout and format of the screen, the use of pictures, and so on.
2004-04-09 00:00
2004-04-09 00:00
2004-04-09 01:30
1 hr. 18 min.
Mick Couper, PhD
<a href="http://chcr.umich.edu/who_we_are/people/person.2005-04-11.3739747730/person_view"><b>Mick Couper</b></a> is a research associate professor in the Institute for
Social Research, University of Michigan. His research focuses on
the design and implementation of surveys, particularly those using
computer-assisted or electronic methods.<a href="http://chcr.umich.edu/who_we_are/people/person.2005-04-11.3739747730/person_view"></a><span style="color: rgb(51, 51, 255);"></span><br>
7C09 North Ingalls
http://wocket.chcr.med.umich.edu/chcr/seminars/2004-04-09-couper.htm
Upcoming Seminar - December 17th: Laurel Northouse
