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THISN: Tailoring in Social Networking (CECCR1 Supplement)

PI: Victor Strecher, PhD, MPH
affiliation: University of Michigan School of Public Health
topic:

social networking, publicly shared information, tailoring, internet, web

medium: internet, web
sponsor: National Cancer Institute & Centers for Disease Control and Prevention
dates: 2008-09-01 - 2009-08-31

The goal of THISN is to explore the feasibility of providing individually tailored health information using publicly shared information contained in an individual's online profile(s) in social networking sites (e.g., MySpace, Facebook), combined with additional information the individual supplies directly.