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THISN: Tailoring in Social Networking (CECCR1 Supplement)
The goal of THISN is to explore the feasibility of providing individually tailored health information using publicly shared information contained in an individual's online profile(s) in social networking sites (e.g., MySpace, Facebook), combined with additional information the individual supplies directly.
2008-09-01 23:55
2009-08-31 23:55
Active
National Cancer Institute & Centers for Disease Control and Prevention
University of Michigan School of Public Health
social networking, publicly shared information, tailoring, internet, web
To conceive, design, and develop a prototype application testing the viability of using tailoring technology in a web-based social networking context (e.g., MySpace).
Myspace users who smoke and/or have symptoms of asthma
The intervention is a MySpace application that uses content from our award-winning program PuffCity, MySpace users with asthma symptoms can download the application in MySpace and get information about asthma, triggers, and ways to manage asthma. Like the original PuffCity program, the contents use little text and rely heavily on audio and animations.
To take advantage of the MySpace environment, the program uses two pieces of information from people's profiles to tailor some of the program's content - gender and smoking status. The rest of the tailoring is based on people's answers to questions, but the program uses a "give a little, get a little" strategy: we ask fewer questions at a time before giving people tailored feedback. One goal is to test the feasibility of using data from someone's profile to tailor information. Another goal is to test whether a program asking fewer questions at a time is engaging.
study in progress
study in progress
study in progress
internet, web
Upcoming Seminar - December 17th: Laurel Northouse
