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CECCR2 - Increasing Colorectal Cancer Screening in African Americans Using Tailoring and MI

PI: Kenneth Resnicow, PhD and Jennifer Elston Lafata, PhD
affiliation: University of Michigan School of Public Health and Henry Ford Health System
topic:

cancer screening, cancer prevention, colorectal cancer, tailoring, motivational interviewing, preferences, african americans.
medium: Face-to-face, Telephone, Print
audience: African Americans between ages 50 and 80 with average risk for colorectal cancer
grant: Michigan Center for Health Communications Research II
sponsor: National Cancer Institute
number: P50 CA101451-06 - Project 2
dates: 2008-09-01 - 2013-08-31

This study evaluates the efficacy and cost effectiveness of different levels of tailoring on colorectal cancer (CRC) screening adherence as well as the added impact of a single Motivational Interviewing (MI) telephone counseling call in adult African Americans ages 50 thru 80, of average CRC risk, who are members of an integrated health care system.