| PI: |
Victor Strecher, PhD, MPH |
| affiliation: |
University of Michigan School of Public Health |
| topic: |
cancer
prevention, tobacco, smoking
cessation, tailoring, Internet,
web, email, print, media campaign
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| medium: |
Internet, phone, TV, print, radio |
| audience: |
adult smokers |
| grant: |
Michigan Center for Health Communications Research II |
| sponsor: |
National Cancer Institute |
| number: |
P50 CA101451-06 - Project 1 |
| dates: |
2008-09-01 - 2013-08-31 |
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This New York statewide web-based smoking cessation program aims to improve the core components of population-based interventions: reach and efficacy. This program is run as two linked, randomized controlled trials. The media component tests positive versus negative affect messages and narrative versus rhetorical message composition. The cessation component tests the application of enhancements to ProjectQuit, including communication with a Quit Counselor and a facilitated online chat room.
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