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CECCR - Improving Risk Communication through Tailored Testimonials

PI: Amanda Dillard, PhD
affiliation: University of Michigan Medical School
topic: cancer prevention, colorectal cancer, decision aid, testimonial, shared decision making, barriers, benefits, health locus of control, perceived susceptibility, tailored, expert system, Internet, web
medium: Internet
audience: Adults between ages 49-55, who have never been screened for colorectal cancer
grant: Improving Risk Communication through Tailored Testimonials
sponsor: CECCR Developmental Project
dates: 2007-09-01 - 2008-08-31

CECCR - Improving Risk Communication through Tailored Testimonials

Two experiments examine the effects of tailored testimonials on people's knowledge, satisfaction, interest in shared decision-making, and behavioral intentions after reading a colorectal cancer screening decision aid.