| PI: |
Sarah T. Hawley, PhD, MPH |
| affiliation: |
University of Michigan Medical School |
| topic: |
cancer prevention, colorectal cancer, screening, informed decision making, preferences, shared decision making, conjoint analysis, tailoring, expert system, Internet, web |
| medium: |
Internet, computer program |
| audience: |
adults ages 50-79 who are not up to date on their CRC screening and not at high risk for CRC |
| grant: |
Evaluating a preference-tailored intervention to increase CRC screening |
| sponsor: |
National Cancer Institute |
| number: |
NIH R01CA131041 |
| dates: |
2008-04-01 - 2012-03-31 |
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This study aims to increase the number of insured, primary care patients who complete a colorectal cancer (CRC) screening. This study integrates an innovative preference elicitation methodology, conjoint analysis, into a decision tool to help primary care patients clarify their preferences for CRC screening tests. The two sites participating in this study also allow for a more racially/ethnically diverse audience than other Decider Guider studies.
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