Neural Bases of Effectiveness of Individually Tailored Smoking Cessation Messages

PI: Victor J. Strecher, PhD, MPH and Hannah Chua, PhD affiliation: University of Michigan School of Public Health topic: cancer prevention, tobacco, smoking cessation, self-relevance, fMRI, neural activation, tailored, expert system medium: Internet, computer monitor, audio audience: adult smokers who want to quit smoking grant: Neural Bases of Effectiveness of Individually Tailored Smoking Cessation sponsor: National Institute On Drug Abuse, National Institutes of Health number: 1R21DA024429-01 dates: 2007-09-01 - 2010-08-31

This project contains two studies. Study 1 explores the self-relevance dimension of message tailoring while Study 2 focuses on the adaptation of content from message tailoring. Each study has two phases: the first phase demonstrates neural substrate activation associated with specific aspects of tailored messages (fMRI); the second phase explores smoking cessation associated with brain region activations found in the first phase of the study.