| PI: |
Brian Zikmund-Fisher, PhD |
| affiliation: |
University of Michigan Medical School |
| topic: |
cancer prevention, smoking, cessation, smoking status tailored feedback, email, tailored, expert system, Internet, web |
| medium: |
Internet, email |
| audience: |
adult smokers who are ready to quit smoking |
| grant: |
Cancer Risk Perceptions: Highlighting Changes and Time in the Picture |
| sponsor: |
American Cancer Society |
| number: |
MRSG-06-130-01-CPPB |
| dates: |
2006-07-01 - 2011-06-30 |
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This study examines the impact of "status-assessing" email messages sent to individuals who decided to quit smoking and chose a date to quit. Participants receive email messages 3 and 5 weeks after their self selected quit dates, asking them to click on a URL link that matches their current smoking status (quit, tried but relapsed, never quit). Participants who click on a link receive information targeted to their current smoking status.
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