| PI: |
Hannah Faye Chua, PhD |
| affiliation: |
University of Michigan School of Public Health |
| topic: |
cancer prevention, tobacco, smoking, cessation, testimonials, eye tracking, images, matching, tailored, expert system |
| medium: |
computer monitor |
| audience: |
adult smokers |
| grant: |
Eye movements of Testimonials |
| sponsor: |
CECCR Developmental Project |
| dates: |
2007-09-01 - 2008-08-31 |
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This study explores the effects images have on the amount of time spent reading text that is shown alongside images. Specifically, the project examines the time a smoker spends reading 3 brief testimonials, as well as the time spent looking at the images shown alongside the testimonials.
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