CECCR - Cessation Messages & Neural Activation

PI: Hannah Faye Chua, PhD affiliation: University of Michigan Cancer Center/School of Public Health topic: cancer prevention, tobacco, cessation, neural activation, fMRI tailored, expert system medium: computer monitor, audio audience: adult smokers who are interested in quitting smoking grant: fMRI Study of High vs. Low Tailored Smoking Cessation Messages sponsor: CECCR Developmental Project dates: 2006-09-01 - 2007-08-31

This study explores whether listening to high-tailored smoking cessation messages activates the rostral medial prefrontal region more than listening to linguistically comparable but low-tailored cessation messages.