CISRC - Journey to the World of Fruits & Vegetables

PI: Jerianne Heimendinger, ScD, MPH, RD affiliation: AMC Cancer Research Center topic: cancer prevention, diet, nutrition, fruit, vegetables, dissemination, expert tailored, print materials, telecounseling, Cancer Information Service, CIS, 5-a-day medium: print audience: Callers to the national Cancer Information Service link: Increasing fruit and vegetable consumption among callers to the CIS: Results from a randomized trial (1998) link: A randomized trial of a brief intervention to increase fruit and vegetable intake: a replication study among callers to the CIS. (2001) grant: Using Tailored Messages to Promote the 5-A-Day Program sponsor: National Cancer Institute number: P01 CA57586 - Project 1 dates: 1997-09-01 - 2002-08-31

This study tests various interventions to increase fruit and vegetable consumption. Callers to the Cancer Information Service (CIS) will receive a brief educational message delivered by an informational specialist while on the phone, followed by mailed untailored and tailored print materials.