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CECCR - Forever Free

PI: Susan A. Murphy, PhD
affiliation: University of Michigan
topic: cancer prevention, tobacco, smoking cessation, expert tailoring, user tailoring, graphic treatment, Internet, web, email
medium: Internet, email
audience: Adult smokers and ex-smokers who need additional support to quit or stay quit
grant: Experimentation and Analysis Strategies for Time-Varying Treatment Components in Cancer Prevention
sponsor: CECCR Developmental Project
dates: 2004-09-01 - 2006-08-31

CECCR - Forever Free
This developmental project was designed to test the effects of expert vs user tailoring and rich vs poor graphical treatment in a brief web-based smoking cessation and relapse prevention intervention. The site's content is based on a series of booklets called Forever Free, developed by Dr. Thomas Brandon at the H. Lee Moffitt Cancer Center & Research Institute. The project was an adjunct to Phase I of Project Quit and was offered to Project Quit participants at the end of that study's 6-month follow-up.