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CISRC - Calling It Quits

PI: Victor J. Strecher, PhD, MPH
affiliation: University of Michigan School of Public Health
topic: cancer prevention, tobacco, cessation, quit smoking, Cancer Information Service, CIS, print, expert tailored, retailoring, dissemination, telecounseling
medium: print
audience: Smokers who call the national Cancer Information Service
link: UM Press Release
grant: Calling It Quits: A Tailored Self-Help Cessation Program
sponsor: National Cancer Institute
number: P01 CA57586 (AMC subcontract #725-4231)
dates: 1997-09-01 - 2002-08-31

CISRC - Calling It Quits
This study will create longitudinally-tailored print materials for smoking cessation and compare the efficacy of multiple messages tailored on baseline data vs. retailored on new data among callers to the Cancer Information Service.