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CECCR - Eat for Life

PI: Kenneth A. Resnicow, PhD
affiliation: University of Michigan School of Public Health
topic: cancer prevention, diet, nutrition, fruit, vegetables, motivational predisposition, African Americans, culture, ethnic identity, tailoring, print
medium: print
audience: Black Americans who aren't meeting daily rec. for fruit and veg. intake
link: NCI CECCR Announcement
grant: Cultural and Motivational Dietary Message Tailoring
sponsor: National Cancer Institute
number: P50 CA101451 - Project 2
dates: 2003-09-26 - 2008-08-31

CECCR - Eat for Life
Eat for Life examines two constructs of tailoring within a print-based fruit and vegetable intervention for African American adults. Study 1 explores the use of motivational predisposition to tailor health behavior content, while Study 2 explores the use of cultural factors and ethnic identity for tailoring its' messages. Both studies use tailored print media, in the form of three 8 to 12 page newsletters, delivered to participants' homes.