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CECCR - Project Quit

PI: Victor J. Strecher, PhD, MPH
affiliation: University of Michigan School of Public Health
topic: cancer prevention, tobacco, smoking cessation, depth of tailoring, fractional factorial design, Internet, web, email
medium: Internet, email
audience: cigarette smokers who are ready to quit smoking
link: NCI CECCR Announcement
grant: Studying the Active Components of Smoking Interventions
sponsor: National Cancer Institute
number: P50 CA101451 - Project 1
dates: 2003-09-26 - 2008-08-31

CECCR - Project Quit
Project 1 is a web-based program to help individuals who are in the "Preparation Stage" (ready to quit smoking within 30 days) to quit smoking. The overall goal of the study is to identify optimal population-based health communications strategies tailored to specific characteristics of the individual. This project will focus on identifying and specifying active psychosocial and communication components or "factors" of smoking cessation interventions.