Center of Excellence in Cancer Communications Research (CECCR) - Research Presentations

Please join us for the opening of the 2007 UM Center of Excellence in Cancer Communications Research (CECCR) Annual Meeting. Three large research studies and four developmental projects will be presented.

About the Speakers

Kenneth A. Resnicow, PhD

Ken Resnicow, PhD, is Irwin M. Rosenstock Collegiate Professor, Health Behavior and Health Education, School of Public Health at the University of Michigan, UM Cancer Center Director of Health Disparities Research, and a senior leader at the CHCR.

Dr. Resnicow is an internationally recognized expert in design and evaluation of health promotion interventions and motivational interviewing (MI), and is a leading expert in conceptualizing and designing culturally sensitive community-based interventions for health promotion. He is also an expert in community-based interventions for nutrition, physical activity, and smoking prevention in minorities.

Dr. Resnicow specializes in theory-based tailoring including ethnic identity and self-determination theory. His research interests include the design and evaluation of health promotion programs for special populations, particularly cardiovascular and cancer prevention interventions for African Americans; understanding the relationship between ethnicity and health behaviors; and motivational interviewing for chronic disease prevention. He has worked extensively with numerous universities, research and practitioner groups worldwide as well as health voluntary (e.g., American Cancer Society, American Dietetics Association, Academy of Pediatrics) and government agencies, including NIH and CDC.

Victor J. Strecher, PhD, MPH

Dr. Strecher received his PhD at the University of Michigan School of Public Health in 1983. Since 1995, Dr. Strecher has been a Professor in the UM School of Public Health and until 2009, Director of Cancer Prevention and Control at the UM Comprehensive Cancer Center. Dr. Strecher founded the UM Center for Health Communications Research, a collaborative research-focused organization of scientists, software engineers, and artists. Through this Center, Dr. Strecher has been a leading investigator on over $45 million in grant-funded studies of health-related behavior change programs.

In 1998, Dr. Strecher founded HealthMedia Inc., an Ann Arbor-based company that has grown to over 185 employees, developing and disseminating award-winning tailored health interventions for health promotion, disease prevention, behavioral health, and disease management to millions of users. In 2008 HealthMedia Inc. was purchased by Johnson & Johnson as their initial investment in the area of wellness and prevention.

Dr. Strecher and the organizations he founded the University of Michigan Center for Health Communications Research and HealthMedia, Inc have won numerous national and international awards including the Secretary of Health and Human Services Award for Innovations in Health Promotion and Disease Prevention, two Smithsonian Awards, four International Health and Medical Media Awards (the Freddie), the International Film Festival Silver Screen Award, Health Evolution Partners Innovations in Healthcare Award, two eHealthcare Leadership Awards, the National Business Coalition on Health?s Mercury Award. In 2010, Dr. Strecher won the University of Michigan's Distinguished Innovator Award and his School of Public Health's Award for Translating Research into Practice.

Currently, as Director for Innovation and Social Entrepreneurship, Dr. Strecher is helping the University of Michigan disseminate research to the real world, improving the public's health nationally and globally. He is also a Visiting Professor at Peking University.

Recently, Dr. Strecher launched a project designed to help individuals find greater purpose in their lives, to help align daily living with this purpose, and to develop vitality for achieving this purpose. His new book, On Purpose, and related apps and website, are created in a playful comic format designed to reach a broad audience.

Caroline R. Richardson, MD

Caroline Richardson, MD, is Associate Professor in the University of Michigan Department of Family Medicine. Dr. Richardson is also the Director of Prevention for the Veterans Administration Diabetes Quality Improvement Initiative and Medical Director of the Ypsilanti Health Center.

Dr. Richardson's clinical passions are physical activity and chronic disease; diabetes, obesity and heart disease risk factor modification; and health behavior change. She develops and tests behavioral internet-mediated interventions to increase physical activity and decrease weight. Focusing on components of web-based interventions that are interactive and individually tailored, Dr. Richardson builds interventions that are more than just static informational websites. They incorporate objective monitoring of physical activity, individually tailored feedback and motivational messaging, and online social support to motivate and engage users.

Masahito Jimbo, MD, PhD, MPH

Masahito Jimbo, MD, PhD, MPH, is Professor in the Departments of Family Medicine and Urology at the University of Michigan Medical School. Originally trained in internal medicine in Japan, he has also experienced community family medicine first-hand as a rural family physician in North Carolina. He is currently a practicing family physician and researcher. His clinical and research interests include Health Promotion and Disease Prevention; Cancer Prevention and Screening; and Cross-Cultural Medicine. His research is focused on enabling physicians to provide recommendations tailored to the patient by linking theory-proven behavioral intervention with interactive technology.

Peter A. Ubel, MD

Peter Ubel, MD, is a physician and behavioral scientist whose research and writing explores the quirks in human nature that influence people's lives the mixture of rational and irrational forces that affect health, happiness and the way society functions.

Dr. Ubel joined the Fuqua School of Business as a Jack O. Blackburn Professor of Marketing in 2010 and holds a position in the Sanford School of Public Policy as a Professor in Public Policy, as well, specializing in health policy and economics at Duke University. He previously was a Professor of Medicine and Psychology at the University of Michigan, where he taught from 2000 to 2010, and later went on to direct the Center for Behavioral and Decision Sciences in Medicine.

Dr. Ubel's research explores controversial issues about the role of values and preferences in health care decision making, from decisions at the bedside to policy decisions. He uses the tools of decision psychology and behavioral economics to explore topics like informed consent, shared decision making and health care rationing.

Sarah T. Hawley, PhD, MPH

Sarah Hawley, PhD, MPH, is an Associate Professor in the Division of General Medicine at the University of Michigan, and a Research Investigator at the Ann Arbor VA Health Services Research and Development Center of Excellence.

Dr. Hawley's primary research is in decision making related to cancer prevention and control, particularly among racial/ethnic minority and underserved populations. She has a specific focus on understanding the role of patient preferences and patient-physician communication in use of screening and treatment services and in reducing health disparities.

Dr. Hawley's current research projects focus on understanding breast cancer treatment decision making among racial/ethnic minority women, and in evaluating the impact of a preference-tailored decision aid for increasing colon cancer screening in diverse primary care patients.

Dr. Hawley now serves as the Co-Director of CHCR.

Hannah Faye C. Chua, PhD

Hannah Faye C. Chua, PhD, is a Lead User Experience Researcher at Citrix Systems, Inc.

Dr. Chua is a social cognitive psychologist/neuroscientist whose research interests include: a) examining the mechanisms and efficacy of health communication tools, b) investigating the interaction of emotions and decision making, and c) identifying and understanding cross-cultural differences in cognition, using a combination of behavioral, neuroimaging, and eyetracking techniques.