Date: 05/11/2007

Kenneth A. Resnicow, PhD

Eat for Life

Stream Seminar

Results From the "Eat for Life" Motivational Predisposition Study

Eat for Life is a five-year project designed to test the efficacy of tailoring health messages on either motivational predisposition or ethnic identity to increase fruit and vegetable consumption among African American adults. This talk will describe preliminary findings from Eat for Life's Motivational Predisposition study arm on the effectiveness of tailoring health newsletters on intrinsic or extrinsic motivational style.

About the Speaker

Kenneth A. Resnicow, PhD

Ken Resnicow, PhD, is Irwin M. Rosenstock Collegiate Professor, Health Behavior and Health Education, School of Public Health at the University of Michigan, UM Cancer Center Director of Health Disparities Research, and a senior leader at the CHCR.

Dr. Resnicow is an internationally recognized expert in design and evaluation of health promotion interventions and motivational interviewing (MI), and is a leading expert in conceptualizing and designing culturally sensitive community-based interventions for health promotion. He is also an expert in community-based interventions for nutrition, physical activity, and smoking prevention in minorities.

Dr. Resnicow specializes in theory-based tailoring including ethnic identity and self-determination theory. His research interests include the design and evaluation of health promotion programs for special populations, particularly cardiovascular and cancer prevention interventions for African Americans; understanding the relationship between ethnicity and health behaviors; and motivational interviewing for chronic disease prevention. He has worked extensively with numerous universities, research and practitioner groups worldwide as well as health voluntary (e.g., American Cancer Society, American Dietetics Association, Academy of Pediatrics) and government agencies, including NIH and CDC.