Date: 07/13/2007

Sarah T. Hawley, PhD, MPH

Decider Guider

Stream Seminar

Development and Pilot Testing of a Preference-Tailored Colorectal Cancer Screening Intervention

This talk will describe the development of a web-based colorectal cancer screening decision tool, Decider Guider, that includes an interactive preference clarification exercise using conjoint analysis. The exercise allows participants to make choices about different attributes of existing CRC screening tests. The results of their choices are assessed in "real time" and feedback provided to the user regarding: 1) their most important attributes; and 2) the CRC screening test that best matches what the user feels is important. The tool was pilot tested in the Ann Arbor VA Healthcare system and results of this pilot-test will be presented. Finally, next steps planned for evaluating the effectiveness of this intervention for increasing CRC screening adherence will be described and feedback from the group elicited.

About the Speaker

Sarah T. Hawley, PhD, MPH

Sarah Hawley, PhD, MPH, is an Associate Professor in the Division of General Medicine at the University of Michigan, and a Research Investigator at the Ann Arbor VA Health Services Research and Development Center of Excellence.

Dr. Hawley's primary research is in decision making related to cancer prevention and control, particularly among racial/ethnic minority and underserved populations. She has a specific focus on understanding the role of patient preferences and patient-physician communication in use of screening and treatment services and in reducing health disparities.

Dr. Hawley's current research projects focus on understanding breast cancer treatment decision making among racial/ethnic minority women, and in evaluating the impact of a preference-tailored decision aid for increasing colon cancer screening in diverse primary care patients.

Dr. Hawley now serves as the Co-Director of CHCR.