Developing a Preference-Tailored Tool for Increasing Colorectal Cancer Screening

This talk will focus on the development of a computer-based tool for assessing preferences for colorectal cancer screening test characteristics using conjoint analysis (a marketing technique). First, Dr. Hawley will provide some background regarding use of conjoint analysis to assess preferences for colorectal cancer screening from her current and prior work. Dr. Hawley will then describe the tool being developed, and elicit feedback from the audience on tool delivery and study design issues.

About the Speaker

Sarah T. Hawley, PhD, MPH

Sarah Hawley, PhD, MPH, is an Associate Professor in the Division of General Medicine at the University of Michigan, and a Research Investigator at the Ann Arbor VA Health Services Research and Development Center of Excellence.

Dr. Hawley's primary research is in decision making related to cancer prevention and control, particularly among racial/ethnic minority and underserved populations. She has a specific focus on understanding the role of patient preferences and patient-physician communication in use of screening and treatment services and in reducing health disparities.

Dr. Hawley's current research projects focus on understanding breast cancer treatment decision making among racial/ethnic minority women, and in evaluating the impact of a preference-tailored decision aid for increasing colon cancer screening in diverse primary care patients.

Dr. Hawley now serves as the Co-Director of CHCR.