Date: 07/08/2005

Speakers
Victor J. Strecher, PhD, MPH

Stream Seminar

Results of Two Commercial Internet-Based Behavior Change Programs

This presentation will focus on results of two commercial Internet-based behavior change programs: HealthMedia Balance, a tailored weight management program, and the Committed Quitters Program for smoking cessation. Results of two randomized trials will be presented, focusing on outcomes, mediators and moderators of the programs.

About the Speaker

Victor J. Strecher, PhD, MPH

Dr. Strecher received his PhD at the University of Michigan School of Public Health in 1983. Since 1995, Dr. Strecher has been a Professor in the UM School of Public Health and until 2009, Director of Cancer Prevention and Control at the UM Comprehensive Cancer Center. Dr. Strecher founded the UM Center for Health Communications Research, a collaborative research-focused organization of scientists, software engineers, and artists. Through this Center, Dr. Strecher has been a leading investigator on over $45 million in grant-funded studies of health-related behavior change programs.

In 1998, Dr. Strecher founded HealthMedia Inc., an Ann Arbor-based company that has grown to over 185 employees, developing and disseminating award-winning tailored health interventions for health promotion, disease prevention, behavioral health, and disease management to millions of users. In 2008 HealthMedia Inc. was purchased by Johnson & Johnson as their initial investment in the area of wellness and prevention.

Dr. Strecher and the organizations he founded the University of Michigan Center for Health Communications Research and HealthMedia, Inc have won numerous national and international awards including the Secretary of Health and Human Services Award for Innovations in Health Promotion and Disease Prevention, two Smithsonian Awards, four International Health and Medical Media Awards (the Freddie), the International Film Festival Silver Screen Award, Health Evolution Partners Innovations in Healthcare Award, two eHealthcare Leadership Awards, the National Business Coalition on Health?s Mercury Award. In 2010, Dr. Strecher won the University of Michigan's Distinguished Innovator Award and his School of Public Health's Award for Translating Research into Practice.

Currently, as Director for Innovation and Social Entrepreneurship, Dr. Strecher is helping the University of Michigan disseminate research to the real world, improving the public's health nationally and globally. He is also a Visiting Professor at Peking University.

Recently, Dr. Strecher launched a project designed to help individuals find greater purpose in their lives, to help align daily living with this purpose, and to develop vitality for achieving this purpose. His new book, On Purpose, and related apps and website, are created in a playful comic format designed to reach a broad audience.