The first studies conducted by CHCR, formerly the Health Media Research Laboratory, set the stage for nearly a decade of diverse health communications research projects. They focused on health information and decision-making, and used innovative research and communication strategies. Since then CHCR has conducted a wide variety of health-related research projects targeting a range of audiences. Communication media vary per project and its purpose, from print to e-surveys and highly tailored websites. Most projects use and test degrees of tailoring to refine communications and increase effectiveness. Some use novel designs like the multi-player web-game that functions as an aid in making health insurance decisions. At present the Center is engaged in a number of studies for a variety of sponsors. One set of projects, the Center of Excellence in Cancer Communications Research, aims to define a model for health behavior interventions that can be generalized across health issues and populations. Click on the Project List button in the green bar above for more details about all of our projects.
