Project Overview +

The purpose of this study is to examine the feasibility of a tailored web-based cessation program, an adaptation of Project Quit, for a racially and ethnically diverse sample of young adult smokers from lower SES backgrounds.

Aims +

Aim 1. Determine if young adult smokers from low SES backgrounds will use a tailored web-based cessation program and find it an acceptable means for quitting.

Aim 2. Identify the psychosocial variables relevant to young adult smokers from low SES backgrounds (e.g., financial stress, role overload, depressive symptoms) that contribute to variability in utilization and acceptability of the web-based program.

Aim 3. Use individual interviews to determine how to increase utilization and acceptability of the tailored web-based program, and maximize its appeal to young adult smokers from low SES backgrounds.

Participants +

Participants are smokers enrolled in post-secondary vocational/technical programs at three Texas schools who want to quit smoking

Intervention +

Students are randomly assigned to the Intervention Group receive Project Quit, re-designed for a vocational education population.

This web-based program is tailored to reflect each participant's individual characteristics related to smoking cessation and messages are given that are designed to be specific to each user based on responses to the baseline survey. Five key factors, based on Social Cognitive Theory and persuasive communications research, are used in this program: outcome expectations, efficacy expectations, success stories, personalized source, and exposure schedule.

Project Quit - Texas

04/01/2011 - 03/31/2013


National Cancer Institute

Principal Investigator:

Alexandra Loukas, PhD


Keryn E. Pasch, PhD, MPH
Victor J. Strecher, PhD, MPH