Project Overview +

Take the Pledge rigorously evaluates the efficacy of a novel intervention in alumni (or graduate) chapters of African American sororities and fraternities in Michigan to increase organ and tissue donation, as assessed by registration in the Michigan Organ Donor Registry.

Aims +

The primary objective of the Take the Pledge project is to rigorously evaluate the efficacy of a novel intervention in alumni (or graduate) chapters of African American sororities and fraternities in Michigan to increase organ and tissue donation, as assessed by registration in the Michigan Organ Donor Registry.

Participants +

African American alumni sorority and fraternity chapters in Genesee, Ingham, Oakland, Washtenaw, and Wayne Counties in Michigan

Intervention +

African American alumni sorority and fraternity chapters are assigned to one of two groups - either an intensive intervention regarding organ donation or a delayed intervention group who initially receive a chronic disease prevention program (comparison chapters).

Intervention includes: 1) Training selected sorority/fraternity members to serve as peer leaders, 2) Peer leaders providing presentations about organ donation at various events and interactions throughout the year, and 3) Follow-up messages regarding organ donation through tailored newsletters, e-mails from chapter leadership, and video clips and tag lines on chapter web site.

Findings +

Take the Pledge: Organ Donation

09/01/2010 - 08/31/2012

Sponsor(s)

National Kidney Foundation of Michigan

Principal Investigator:

Ann Andrews, MPH

Co-Investigator(s):

Kenneth A. Resnicow, PhD