Project Overview +

THISN (Tailored Health Information in Social Networks) is a collaborative effort with CHCR and CDC's National Center for Public Health Informatics to conceive, design, and develop a prototype application testing the viability of using tailoring technology in a web-based social networking context (e.g., MySpace, Facebook).

Aims +

To conceive, design, and develop a prototype application testing the viability of using tailoring technology in a web-based social networking context (e.g., MySpace, Facebook). The prototype aims to:

  1. Gather information from a MySpace user's profile (gender, smoking status)
  2. Ask additional questions and gather information via a MySpace app
  3. Use the data as tailoring variables for the Michigan Tailoring System (MTS) to deliver a tailored intervention (adapted Puff City content)

Participants +

MySpace users with symptoms of asthma

Intervention +

This project is an adaptation of a portion of Puff City content delivered in a MySpace app. The app looks for smoking status and gender in the interested user's MySpace profile. An eligibility survey then screens whether the user has asthma symptoms. Those who are eligible may view the remainder of the program.

Findings +

This was a demonstration project, to see if such efforts within social networking sites are feasible. The aims were met - information was gathered, collected and individuals received tailored asthma management content.

Conclusion +

THISN

09/01/2008 - 08/31/2009

Sponsor(s)

National Cancer Institute

Principal Investigator:

Victor J. Strecher, PhD, MPH

Co-Investigator(s):

Jason Bonander, MA
Suzanne Gates, MPH