Project Overview +

The RealU is a randomized trial to determine the efficacy of providing: 

  1. individually tailored web-based messages 
  2. individually tailored messages plus peer support email and video messages as part of an online program. 

The topics covered include smoking cessation, alcohol consumption, exercise, and eating breakfast.

Aims +

Aim 1. To determine the efficacy of providing individually tailored smoking cessation messages as part of a general interest website for young adults.

Aim 2. To determine the efficacy of providing individually tailored smoking cessation messages plus peer email, phone and online support as part of a general interest website for young adults.

Participants +

1680 young adult smokers ages 18-30

Intervention +

This is a 3-group randomized controlled trial, with participants randomized to the following conditions:

  • Tx1 - access to an untailored general interest/lifestyle website,
  • Tx2 - access to an individually tailored web intervention about health and lifestyle,
  • Tx3 - access to an individually tailored web intervention about health and lifestyle with coaching from peers, including video, phone, and email.

Assessments occur at baseline and 7 and 12 weeks after study enrollment. The primary outcome measure is self-reported 30-day abstinence from smoking cigarettes.