Project Overview +

The goal of this study is to identify key ingredients of tailored narratives to promote childhood obesity prevention behaviors among mothers of preschool-aged Mexican American children.

Aims +

Aim 1. To identify key components of print-based narratives that may enhance the effectiveness of tailored narratives to prevent childhood obesity.

Aim 2. To identify participant characteristics that may moderate narrative component effectiveness.

Participants +

24 mothers with primary home feeding responsibilities for Mexican American children ages 3-5 in Southeast Michigan

Intervention +

Data from a brief phone survey is used to generate an array of individually tailored narratives to reduce screen time exposure and intake of sugar-sweetened beverages, which have both been associated with increased risk for childhood obesity.

Participants subsequently complete a 90-minute, face-to-face interview, during which each is asked to review their tailored narratives. The narratives are varied to test reactions to testimonials testing the degree to which: (a) characters are constructed to match participants on different types of characteristics (e.g., cultural, sociodemographic, behavioral); and (b) the emotionality of testimonials influences participants' transportation into tailored narratives.

Materials are available in English and Spanish. Quantitative and qualitative data will be collected via audio recording after each narrative is displayed, as well as through a brief post-intervention survey.

Storyteller Project

09/01/2011 - 08/31/2012


National Cancer Institute

Principal Investigators:

Rachel E. Davis, PhD, MPH
Suzanne M. Cole, PhD
Karen E. Peterson, DSc