Project Overview +

The Michigan Tailoring System (MTS) is the first publicly available software that enables the creation and dissemination of individually tailored health communications.

Related Media +

Related Media:

Aims +

Promote the broad use of tailoring in health communications research and practice. 

Participants +

Researchers, health organizations, and health practitioners wishing to write tailored messages.

Intervention +

The Michigan Tailoring System (MTS) is the first publicly available software that enables the creation and dissemination of individually tailored health communications. MTS was created to promote the broad use of tailoring in health communications research and practice. The system makes the creation and delivery of richly tailored programs possible for a wide audience of researchers, health organizations, and health practitioners - they can write tailored messages, test them in real time, and see the results for a given individual, without the need for constant technical support and assistance from a team of computer programmers. Because of the scalable, common technical platform, resulting tailored programs are more disseminable.

MTS Workbench is designed for writers who develop tailored content content designed specifically for an individual based on data known about that individual. Writers and health educators use the Workbench to create tailoring logic and write and test tailored surveys and messages. The MTS Engine runs behind the scenes and uses the logic defined by writers to select tailored text and media (photos, graphics, animations, audio, video) based on an individual's characteristics.