Project Overview +

The goal of this project is to develop a website for surgeons and oncologists treating breast cancer patients in the Detroit SEER (Surveillance, Epidemiology, and End Results) catchment area (Macomb, Oakland, and Wayne counties) that can be used to disseminate cancer surveillance research findings related to improving the quality of breast cancer care.

Aims +

While the overall NCI grant has many aims, the CHCR's role in this grant is to build a website that will provide Detroit area physicians with research findings of breast cancer treatments.

Participants +

Clinicians who treat patients with breast cancer.

Intervention +

The CHCR team works with Dr. Katz and Dr. Hawley to construct a website that incorporates research findings in novel methods for viewing by clinicians who treat patients with breast cancer in the Detroit area.

Findings +

The results of the first, more active phase of this study suggest that surgeons in the community will indeed come and engage with this type of Web site, with 36% of the study group logging in after receiving a mailed invitation. The fact that low- and moderate-volume surgeons, and those without a university affiliation, logged in more often than their counterparts suggests that the Web site was engaging the very type of provider to whom it was directed.

Moreover, although the majority of surgeons did report a university affiliation, prior work has found that nearly half also report practicing in a community hospital. Those who logged in had a very positive response to the concept of Web-based research dissemination. They were supportive of the need to have access to published data regarding treatment practices and patient experiences.

In the second, more passive phase of the study, the site received more than 500 hits, 411 of these via the ACoS CoC homepage. Although few of these users completed the survey, the usage data revealed that many of the pages were of interest to those visiting the site. Of note, in this phase, the ASCO abstracts and study figures were viewed more often, suggesting a slightly different target audience.

Conclusion +

There is considerable money spent on the generation of important scientific information, yet little attention is paid to how best to disseminate this research to those most likely to use it. The results of this study suggest that the Internet can be an effective tool for disseminating cancer quality-of-care research to clinicians in the community. Additional research is needed to determine how the results of this approach might be translated into everyday clinical practice.

Cansort - Breast Cancer Treatment Website for Surgeons and Oncologists

09/20/2007 - 08/31/2009

Sponsor(s)

National Cancer Institute

Principal Investigator:

Steven J. Katz, MD, MPH

Co-Investigator(s):

Sarah T. Hawley, PhD, MPH
Victor J. Strecher, PhD, MPH

Publications: