Project Overview +

The goal of this project is to create a channel for the Michigan Interactive Health Kiosk Project on how to buy a good bicycle helmet and use it properly.

Aims +

Aim 1. Develop a health channel for the kiosk that focuses on bicycle helmet safety.

Aim 2. Include the channel in all of the kiosks through the state of Michigan.

Participants +

Residents throughout the State of Michigan.

Intervention +

Developed as part of the Michigan Interactive Health Kiosk Demonstration Project, this program engages elementary and middle school aged children in promoting bicycle helmet use. The channel includes:

  • Innovative use of animation, music, interactive games, audio and video.
  • The anatomy of a helmet and how it can protect your head.
  • Pointers on what to look for when making a purchase.
  • Fun games test knowledge about helmets and highlight proper use.

Findings +

Focus groups, intercept interviews, and usability testing were completed for all of the channels before final dissemination into the kiosks. Feedback was reviewed and improvements, clarifications, and updates were implemented into each channel as appropriate.

After dissemination, findings for all channels provided in the kiosk include:

  • Pilot assessments of all kiosk users showed that over 400,000 individuals use the kiosks each year.
  • When comparing users with the population exposed to the kiosks, we find that kiosk users tend to be younger (over 50% of users are under 21 years of age). Users do not, however, differ from nonusers by ethnic or gender status.
  • Because of the ethnic compositions where the kiosks are placed, over 50% of kiosk users are nonwhite. Satisfaction levels with the kiosks do not differ by ethnic status or by gender.
  • Kiosk users report that the information provided is useful and easy to understand.
  • Users rate information from the kiosk as equally as or more trustworthy than information received from physicians or television news shows.
  • The vast majority of users enjoyed using the HOV modules and thought they were easy to use.

Conclusion +

The Michigan Interactive Health Kiosk Project is one example of how interactive multimedia technology can be made available to a broader spectrum of the public.

The data suggests that interactive multimedia would be used by the public most in need of preventive services - those who do not have ready access to computers.

The Childhood Bicycle Helmet Safety Channel

01/01/1996 - 09/30/1997

Sponsor(s)

Michigan Department of Community Health

Principal Investigator:

Victor J. Strecher, PhD, MPH