Sonya Dal Cin, PhD
Phone: 734.615.0380
1225 S. University
Ann Arbor, MI 48104-2523


Sonya Dal Cin, PhD


Sonya Dal Cin, PhD, is an Associate Professor, Department of Communication Studies and Adjunct Assistant Professor, Department of Psychology at the University of Michigan. She is also a Research Associate in the Research Center for Group Dynamics, Institute for Social Research.

Dr. Dal Cin is interested in the use of stories as persuasive tools, with particular interest in health-related attitudes and behaviours. She conducts research on how stories can impact what people think (about themselves, others, and everyday issues) and whether this has an impact on how people behave. She is most interested in health-related thoughts and behaviors because of their importance for personal and societal well-being. She is particularly interested in how we process the messages contained in stories and how our "relationship" with a character influences this processing. One of the main focuses of her work is how this processing can happen without much (if any) conscious awareness on our part, and how we also may not realize the effects of this processing (e.g., changes in our attitudes).