Topic
- addiction
- adrenal cancer
- alcohol
- Alzheimer's
- asthma
- biobank
- breast cancer
- cancer
- cessation
- chemotherapy
- colorectal cancer
- diabetes
- disease management
- gastrointestinal illness
- genetics
- health insurance
- hearing loss
- hearing protection
- heart disease
- HIV / AIDS
- HPV
- injury
- liver
- lung cancer
- medical history
- medication adherence
- mental health
- nutrition
- obesity
- oral health
- organ donation
- organ quality
- organ transplant
- other
- ovarian cancer
- physical activity
- post-treatment
- prevention
- prostate cancer
- quality of life
- recurrence
- screening
- skin cancer
- sleep safety
- smoking
- STD
- stroke
- survivorship
- symptoms
- treatment
- vaccination
- weight loss
Audience
- adolescents
- adults
- African Americans
- alumni
- caregivers
- children
- college students
- farmers
- fraternities and sororities
- girls
- health care providers
- high risk
- HMO members
- Latinos
- LGBT
- Medicare enrollees
- men
- mothers
- non-smokers
- older adults
- parents
- patients
- people living with HIV/AIDS
- research volunteers
- school age children
- smokers
- survivors
- transplant recipients
- transplant waiting list
- underserved
- veterans
- women
- young adults
Setting
Technology
Phone: 734.763.6099
Email: strecher@umich.edu
2800 Plymouth Road, Building 16
Ann Arbor, MI 48109-2800
Affiliations
Email: strecher@umich.edu
2800 Plymouth Road, Building 16
Ann Arbor, MI 48109-2800
Affiliations
- University of Michigan School of Public Health (Professor, Health Behavior & Health Education)
- HealthMedia, Inc. (Founder and Chief Science Officer)
- Center for Health Communications Research (Founder)
- Center for Bioethics and Social Sciences in Medicine (Investigator)
Victor J. Strecher, PhD, MPH
Victor Strecher, PhD, MPH, is Professor of Health Behavior and Health Education at the University of Michigan School of Public Health. Dr. Strecher founded the University of Michigan’s Center for Health Communications Research (CHCR). Since 1995, CHCR has conducted research studies and demonstration projects of computer-tailoring and interactive multimedia programs.
In 1998, Dr. Strecher founded HealthMedia, Inc. (now Wellness & Prevention, Inc.) – a company designed to create interactive health communications solutions for
medical care, employer, pharmaceutical, and government settings. Dr. Strecher is an internationally known expert in tailored communication research through his past and current research on various aspects of health communications and the role of tailored communications in health behavior change.
Currently, as the newly appointed Director for Innovation and Social Entrepreneurship, Dr. Strecher is working in the UM School of Public Health to create an environment that promotes more direct dissemination of research and teaching efforts to improve the public's health nationally and globally.
Associated Projects (61) +
- DECIDERS (2011)
- E2Coach - Tailored Physics Coaching (2011)
- Project Quit - Texas (2011)
- DATES (2011)
- Hear on the Farm (2011)
- PRAAIS (2010)
- FOCUS4Web (2009)
- MPOWERed 2 (2009)
- Q2: Questions about Quitting (2009)
- THISN (2008)
- Inside Health (2008)
- Tailoring Technology Core (CECCR1 and CECCR2) (2008)
- CECCR2 - Center of Excellence In Cancer Communications Research II (2008)
- Decider Guider - VA (2008)
- Positively Smoke Free (2008)
- Neural Bases of Effectiveness of Individually Tailored Smoking Cessation Messages (2007)
- Cansort - Breast Cancer Treatment Website for Surgeons and Oncologists (2007)
- Breast Cancer Patient Educational Tool (2007)
- The RealU (2007)
- iQuitSmoking (2007)
- Puff City II (2007)
- Health Communications Core (2006)
- CECCR - Center of Excellence in Cancer Communications Research (2003)
- Tailoring Depth (2003)
- Guide to Decide (2003)
- Project Quit (2003)
- MENU Choices (2003)
- High School ASHES (2002)
- Taking on Tobacco in Michigan (2002)
- ASHES (2002)
- Making the Choice - Audio and Internet (2002)
- Making the Choice (2002)
- Coloweb II (Katz) (2002)
- Puff City I (2001)
- coloWeb (Katz) (2000)
- Prevention Smoking in Jr. High School (2000)
- XeniCare II (1999)
- Better Health (1999)
- The Heart Attack Alert Channel (1998)
- The Alzheimer's Awareness Channel (1998)
- Project START (1998)
- Personal Wellness Plan (1998)
- The Adolescent Alcohol Use Prevention Channel (1998)
- Health'o'Vision CD-ROMs (1998)
- Calling It Quits (1997)
- CISRC Tailored Message Core (1997)
- CISRC 5-A-Day Dissemination (1997)
- All About You (1997)
- The Nutrition Channel (1997)
- The STD Prevention Channel: Tips for Teens (1997)
- The Physical Activity Channel (1997)
- The Heart Disease and Stroke Prevention Channel (1997)
- The Cancer Channel (1997)
- Health'o'Vision (1996)
- The Childhood Bicycle Helmet Safety Channel (1996)
- The Breast Cancer Screening Channel (1996)
- The Smoking Cessation and Prevention Channel (1996)
- The Childhood Immunization Channel (1996)
- The Prostate Cancer Screening Channel (1996)
- Quit for Keeps (1995)
- A Pilot Study of Positively Smoke Free on the Web (PSFW) for HIV-infected Smokers
Associated Publications (42) +
- A Picture May be Worth a Thousand Words: Obese Adolescents' Perspectives on a Modified Photovoice Activity to Aid Weight Loss (2012)
- Amygdala response to smoking-cessation messages mediates the effects of serotonin transporter gene variation on quitting (2012)
- OMG do not say LOL: obese adolescents' perspectives on the content of text messages to enhance weight loss efforts (2011)
- Integrating an internet-mediated walking program into family medicine clinical practice: a pilot feasibility study (2011)
- Self-related neural response to tailored smoking-cessation messages predicts quitting (2011)
- An online community improves adherence in an internet-mediated walking program. Part 1: results of a randomized controlled trial (2010)
- Tailored mobile phone text messages as an adjunct to obesity treatment for adolescents (2010)
- Factors associated with nonresponse to a computer-tailored asthma management program for urban adolescents with asthma (2010)
- Methodologic and design issues in patient-centered e-health research (2010)
- A randomized clinical trial evaluating online interventions to improve fruit and vegetable consumption (2009)
- Recruitment to a randomized web-based nutritional intervention trial: characteristics of participants compared to non-participants (2009)
- Inference for non-regular parameters in optimal dynamic treatment regimes (2009)
- Tailoring a fruit and vegetable intervention on ethnic identity: results of a randomized study (2009)
- Neural responses to elements of a web-based smoking cessation program (2009)
- Developing multicomponent interventions using fractional factorial designs (2009)
- Comparison of a phased experimental approach and a single randomized clinical trial for developing multicomponent behavioral interventions (2009)
- The role of engagement in a tailored web-based smoking cessation program: randomized controlled trial (2008)
- Neural correlates of message tailoring and self-relatedness in smoking cessation programming (2008)
- Screening experiments and the use of fractional factorial designs in behavioral intervention research (2008)
- Effect of incentives and mailing features on online health program enrollment (2008)
- Web-based smoking-cessation programs: results of a randomized trial (2008)
- Tailoring a fruit and vegetable intervention on novel motivational constructs: results of a randomized study (2008)
- A randomized trial comparing structured and lifestyle goals in an internet-mediated walking program for people with type 2 diabetes (2007)
- Internet methods for delivering behavioral and health-related interventions (eHealth) (2007)
- Following up nonrespondents to an online weight management intervention: randomized trial comparing mail versus telephone (2007)
- Reach, engagement, and retention in an Internet-based weight loss program in a multi-site randomized controlled trial (2007)
- The multiphase optimization strategy (MOST) and the sequential multiple assignment randomized trial (SMART): new methods for more potent eHealth interventions (2007)
- A web-based, tailored asthma management program for urban African-American high school students (2007)
- Interest in an online smoking cessation program and effective recruitment strategies: results from Project Quit (2006)
- The efficacy of two brief intervention strategies among injured, at-risk drinkers in the emergency department: impact of tailored messaging and brief advice (2006)
- Strategy hubs: Domain portals to help find comprehensive information (2006)
- Multiple tailored messages are effective in increasing fruit and vegetable consumption among callers to the Cancer Information Service (2005)
- A randomized controlled trial of multiple tailored messages for smoking cessation among callers to the cancer information service (2005)
- The efficacy of tailored print materials in promoting colorectal cancer screening: results from a randomized trial involving callers to the National Cancer Institute's Cancer Information Service (2005)
- A case study in dissemination: lessons learned from a pilot study involving the National Cancer Institute's Cancer Information Service (2005)
- A strategy for optimizing and evaluating behavioral interventions (2005)
- Patterns of Internet use and impact on patients with melanoma (2005)
- Genetic counseling for BRCA1/2: a randomized controlled trial of two strategies to facilitate the education and counseling process (2005)
- The development of an Alzheimer's disease channel for the Michigan Interactive Health Kiosk Project (2003)
- Tailored interventions for multiple risk behaviors (2002)
- Quit for keeps: tailored smoking cessation guides for pregnancy and beyond (2000)
- Interactive multimedia and risk communication (2000)
