Real-World Examples

Keynote speakers explain how they've used tailoring in their research.

Using Tailored Communication in Community Settings to Help Eliminate Health Disparities

Matt Kreuter, PhD, MPH

Physical Activity Interventions: The Role of Tailoring

Bess Marcus, PhD

Computer Tailored Persuasion: Effectiveness and Side-Effects

Dr. Arie Djikstra

Computer Tailored Persuasion: Working Mechanisms

Dr. Arie Djikstra

Ethnic Identity Tailoring: The Eat for Life Study

Ken Resnicow, PhD

Novel Motivational Constructs: “Stop Pushing Me”

Ken Resnicow, PhD

Communicating and Tailoring Risks and Benefit Information

Angela Fagerlin, PhD

Future Directions

Dr. Vic Strecher

Web Survey Engagement

Mick Couper

Survey Design

Mick Couper

Speaker Bios

Vic Strecher, PhD, MPH

Dr. Strecher is the Director of Cancer Prevention and Control at the University of Michigan’s Comprehensive Cancer Center, Director of the Center for Health Communication Research, and Professor in the School of Public Health. He has dedicated almost two decades to developing individual behavior change health education interventions, self-help and minimal contact programs for various HMOs, worksites, pharmaceutical companies, and the American Lung Association. Dr. Strecher is an internationally respected and published expert on tailored communication research.

Matt Kreuter, PhD, MPH

Dr. Kreuter, acclaimed expert on tailored health messages, is the Director of 4C (Center for Cultural Cancer Communications), a National Cancer Institute Center of Excellence in Cancer Communication Research. He is also the Director and Founder of the Health Communication Research Laboratory and a professor in the School of Public Health at St. Louis University. He has authored over 80 publications, among which is the first all-inclusive book on tailored health communication. Dr. Kreuter’s work is funded through the Centers for Disease Control and Prevention, National Institute for Child Health and Human Development, National Cancer Institute, and the National Institute of Nursing Research.

Arie Dijkstra, PhD

Dr. Dijkstra is a leading expert in tailored health behavior interventions. He is on the faculty at the University of Groningen in the Netherlands and currently a consultant to the Center for Health Communication Research at the University of Michigan. Dr. Dijkstra has published many articles extricating the underlying psychological factors that perpetuate changes in health behavior with a primary focus on smoking cessation.

Ken Resnicow, PhD

Dr. Resnicow is a Professor in the department of Health Behavior and Health Education at the University of Michigan School of Public Health. His research interests include: the design and evaluation of health promotion programs for special populations, particularly cardiovascular and cancer prevention interventions for African Americans; understanding the relationship between ethnicity and health behaviors; school-based health promotion programs; substance use prevention and harm reduction and motivational interviewing for chronic disease prevention.

Bess Marcus, PhD

Dr. Marcus is the Director for the Centers of Behavioral and Preventive Medicine at the Miriam Hospital, Director of the Office of Physical Activity Research Center, and Professor at Brown Medical School in the Department of Psychiatry and Human Behavior. Over the course of the last two decades, Dr. Marcus has worked closely with the various international and national committees, advisory panels, and review groups such as American Heart Association, National Institutes of Health, American College of Sports Medicine, and Centers for Disease Control and Prevention. She has contributed to the creation of quantity and intensity recommendation of physical activity, the Surgeon General’s Report on Physical Activity and Health, cost effective interventions advancing physical activity in various settings, assessments of physical activity, and has written over 150 articles.

Mick Couper, PhD

Dr. Couper is a Senior Associate Research Scientist at the Institute for Social Research and an Adjunct Associate Professor for the Department of Sociology. He is also a Research Associate Professor in the Joint Program in Survey Methodology at the University of Maryland. He received a Ph.D. in sociology from Rhodes University, an M.A. in applied social research from the University of Michigan, and an M.Soc.Sc. from the University of Cape Town. His current research interests include survey nonresponse, design and implementation of survey data collection, effects of technology on the survey process, and computer-assisted interviewing, including both interviewer-administered (CATI and CAPI) and self-administered (web, audio-CASI, etc.) methods.