Keyword: "eye-tracking"

3 items were found with the keyword "eye-tracking".

  • Social & Cognitive Neuroscience Core (CECCR2)

    PI: Thad A. Polk, PhD

    Ultimately, the goal of CECCR2 aims to understand why and how communication affects health-related behavior and decision making. Specifically, we want to know how tailoring communication by specific individual characteristics influences subsequent health behaviors. For example:How does tailoring a message about smoking influence smokers’ subsequent decisions about quitting? How does tailoring a message about colorectal cancer affect people’s willingness to get screened? How does tailoring information about prostate cancer affect patients’ subsequent conversations with their physicians about their treatment preference? A significant obstacle to answering these kinds of questions is that health-related decisions can have many different causes; and these causes can be difficult to disentangle using purely behavioral measures. We therefore want to incorporate measures that begin to address the underlying neural and cognitive mechanisms that give rise to the observed behaviors. (09/01/2008 - 08/31/2013)

  • Eye Tracking Tailored Photos

    PI: Hannah Faye C. Chua, PhD

    This study explores the effects images have on the amount of time spent reading text that is shown alongside images. Specifically, the project examines the time a smoker spends reading 3 brief testimonials, as well as the time spent looking at the images shown alongside the testimonials. (09/01/2007 - 08/31/2008)

  • CECCR - Center of Excellence in Cancer Communications Research

    PI: Victor J. Strecher, PhD, MPH

    The purpose of the University of Michigan Center of Excellence in Cancer Communications Research (CECCR) is to develop an efficient, theory-driven model for generating tailored health behavior interventions that is generalizable across health behaviors and socio-demographic populations. (09/01/2003 - 08/31/2008)