Keyword: "media campaign"

4 items were found with the keyword "media campaign".

  • My GI Health - Virtual Dietician with Low FODMAP diet

    PI: William D. Chey, MD

    This program educates GI patients about a low FODMAP diet in an engaging, animation- and voice-based interface. Patients learn about what FODMAPs are, what they do in the body, how to eliminate them from the diet, and how to challenge each FODMAP group to find their triggers. (FODMAP is an acronym: Fermentable Oligosaccharides, Disaccharides, Monosaccharides and Polyols. These are fermentable sugars that some cause GI symptoms in some people.) (12/01/2013 - 12/01/2016)

  • Breathe New York

    PI: Lawrence C. An, MD

    This project improves two fundamental aspects of population-based smoking cessation programming: reach through a media campaign encouraging use of a cessation program and efficacy through a web-based smoking cessation intervention. This project evaluates, understands, and optimizes the use of an email media campaign and web-based smoking cessation intervention component that could be distributed at modest cost to other states and countries. (09/01/2008 - 08/31/2013)

  • CECCR2 - Center of Excellence In Cancer Communications Research II

    PI: Victor J. Strecher, PhD, MPH

    The purpose of the University of Michigan Center of Excellence in Cancer Communications Research (CECCR) is to develop an efficient, theory-driven model for generating tailored health behavior interventions for many health behaviors and socio-demographic populations. (09/01/2008 - 08/31/2013)

  • Health'o'Vision

    PI: Victor J. Strecher, PhD, MPH

    The Michigan Interactive Health Kiosk Demonstration Project project involves creating and disseminating twelve multimedia health programs.  Collectively known as Health'o'Vision, topics include cancer prevention and screening, disease management, and general health practices to live a healthy life. Channels are created for both adults and adolescents. One hundred kiosks are deployed in a variety of settings throughout the State of Michigan for use by the general public. (01/01/1996 - 09/30/2000)